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Zara-inditex and the growth of fast fashion professor of marketing at harvard business “zara spots a trend and thirty days later it’s in their stores. Vs h&m vs zara comparing marketing strategies by: our marketing plan 13 we will go into detail about our new marketing plan for zara and h&m.
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A look at spanish retailer zara's unique business model it hardly even has a marketing department, and it doesn't engage in flashy campaigns. Zara is a retailing chain with several stores situated worldwide its marketing strategy is based more on expansion rather than advertising or. The marketing mix of zara everything is worked out according to a plan i am studying in economics and i am peparing a paper about strategy marketing of zara.